Poptent is a Philadelphia-based online video production company started in 2007 by one man who took an interest in how his children were creating their own music videos. The company held contests early on in order to draw the attention of thousands of filmmakers interested in creating content. The full production side of the company was formed later from that pool of talent. Poptent focuses primarily on marketing and advertising videos for companies that need to improve sales or brand awareness. The videos produced have been acclaimed by some industry organizations. Poptent is known for working with many of the largest corporations in existence. The company can take an idea from a client and then complete every stage of production from the initial scripting to the final distribution. Poptent has worked across a variety of industries including retail, technology and finance. Poptent was widely known as one of the best online video production companies in the marketing field.