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SocialFix is a video production firm that has offices in New York and New Jersey and San Francisco. SocialFix specializes in developing explainer videos that serve as promotional material for businesses and brands that want to increase their presence in the world. The firm doesn't stop at explainer videos, in fact they also develop television ads, commercials, documentaries, educational and web videos for some variety. The purpose of adding videos to a business is because people like to watch videos and are likely to pay more attention to those than anything else, as well as stick around to see if there's more in the future. The process of creating videos starts with an idea and then designing a plan around filming it. Filming can take as long as necessary and requires the right equipment. Post-production involves editing, animating and sound design followed lastly by promoting and marketing the completed project.