By its very nature an online video has to get to the heart of the matter quickly, so when that video in question is for Kickstarter, the time frame gets even shorter. Wasting time trying to delve deeply into what a potentially great idea is all about is a losing strategy. Adopting this approach is tantamount to giving up. AD.JUST knows this, which is why their Kickstarter videos eliminate the fluff and drive home what a winning idea stands before potential investors. The way that the visual medium makes its mark in the artistic world is by making a solid connection to its audience through a definitive understanding of the overall message. That approach is accomplished through communication with the would-be entrepreneur or anyone looking to fulfill their dream. They know exactly what they want and the professionals at AD.JUST make sure that such a message gets through to audiences.