Understanding the psychology of getting people to open their wallets for a project can be a difficult to present on video, yet it's something that the Gralic Media Group accomplishes on a regular basis. They have a knack for delivering quality Kickstarter videos that truly end up making a difference when it comes to funding. This accomplishment can be attributed to the skills of artists doing the creative work, coupled with the communication they establish with a client. Doing this ends up resulting in something that truly gets to the essence of what a particular Kickstarter project entails and how it can help. The finished product entertains the intended audience, as it should. At the same time, it engages the people with money in a way that drives them to consider the value of what their money can deliver down the road. That puts more emphasis on the final impact.