The United Kingdom is a distinctly unique hot spot of video content creation. Off-the-wall pieces of classic cinema such as the Monty Python series and hit television show The Office are but a few of the shocking results of such a conducive creative space. Would-be directors around the country pitch ideas at a feverish pace, hoping to strike that next bountiful vein of visual gold. Lambda Films, implied to be the best promo video production company in the UK, works in the field of advertising to generate attention for any clients product. Promotional videos require a different tack than those that result in movies and TV shows. There is a desire, more like a necessity, to create content that not only sticks in the viewers head but leaves them with an undeniable impression of the object promoted. Each second of screen time is an advertisement vessel that Lambda holds dear.